Geoff Watts from Intelligentsia Coffee @ Volta

March 25th, 2010  |  Published in Blog  |  2 Comments

Wednesday, March 31, 8:00 pm

Our friends at Volta are honored to present an evening with Geoff Watts, Intelligentsia’s VP of Coffee and Green Coffee Buyer. Join them at 8pm for a round-table discussion of (among other topics), Intelligentsia’s development of the Direct Trade model of coffee trade, new production and processing experiments at origin, and the impact of the Ethiopian Commodities Exchange on specialty coffee.

Under Geoff’s management, Intelligentsia practices direct trade, working closely with actual producers–and not just importers or exporters– promoting a “seed to cup” attention to their product. Geoff Watts assisted in the opening of Intelligentsia Coffee in 1995.Today, he travels extensively to farms throughout Central and South America, Africa, and Indonesia, establishing new relationships with farmers, exporters, and specialty coffee importers throughout the world, all the while gathering insight and understanding of what it is that makes that makes coffee extraordinary.

Visit Volta at http://www.voltacoffee.com/

Responses

  1. Coffee Importers | Coffee Aromatherapy says:

    April 3rd, 2010at 11:21 am(#)

    [...] Geoff Watts from Intelligentsia Coffee @ Volta | Society Promotions [...]

  2. BenP says:

    September 20th, 2010at 12:04 pm(#)

    Everything that Geoff is doing must be working because I’m a big fan of intelligentsia coffee.

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